Internal Linking Guide for Armed Exterminators

Overview

This guide shows how to implement strong internal linking across your site to boost SEO and help users find relevant services.

Core Linking Principles

Every page should link to at least 3-5 other relevant pages
Use descriptive anchor text (not “click here”)
Link both UP (to parent pages) and ACROSS (to related pages)
Include contextual links within content, not just in navigation

Linking Patterns by Page Type

1. Location Pages (/locations/[city]/)

Each location page should include:

## Our Services in [City]

Looking for specific pest control services? We offer:

- **[Ant Control in [City]](/ant-control-[city]/)** - Argentine ants, carpenter ants, and more
- **[Rodent Control in [City]](/rodent-control-[city]/)** - Rats, mice, and exclusion services  
- **[Roach Control in [City]](/roach-control-[city]/)** - German roaches, American roaches
- **[Spider Control in [City]](/spider-control-[city]/)** - Black widows, brown recluses
- **[Wildlife Removal in [City]](/wildlife-removal-[city]/)** - Raccoons, opossums, skunks

---

### Serving Nearby Communities

Also providing pest control in:
- **[[Nearby City 1]](/locations/[nearby-city-1]/)** - [X] miles away
- **[[Nearby City 2]](/locations/[nearby-city-2]/)** - [X] miles away
- **[[Nearby City 3]](/locations/[nearby-city-3]/)** - [X] miles away

[View all service areas →](/locations/)

2. Service Pages (/services/[service]/)

Each main service page should include:

## Service Areas

Fast, reliable [service] throughout:
- **[Pasadena](/[service]-pasadena/)** - Old Town to the Rose Bowl
- **[Arcadia](/[service]-arcadia/)** - Santa Anita area  
- **[Monrovia](/[service]-monrovia/)** - Foothill communities
- **[San Gabriel](/[service]-san-gabriel/)** - Mission District
- [View all locations →](/locations/)

---

## Related Pest Control Services

- **[Related Service 1]** - [Why they might need this too]
- **[Related Service 2]** - [Connection to current problem]
- **[Related Service 3]** - [Complementary service]

[See all services →](/services/)

3. Service + Location Combo Pages

These pages need the most strategic linking:

<!-- Within the content -->
[Location]'s proximity to [landmark] means residents often need both 
**[current service]** and [related service in same city](/[related-service]-[city]/). 

<!-- After main content -->
## Other [City] Pest Control Services

Dealing with multiple pests? We also offer:
- **[Spider Control in [City]](/spider-control-[city]/)** 
- **[Ant Control in [City]](/ant-control-[city]/)**
- **[Wildlife Removal in [City]](/wildlife-removal-[city]/)**

[View all [City] services →](/locations/[city]/)

---

## [Service] in Nearby Cities

- **[[Service] in [Nearby City 1]](/[service]-[nearby-city-1]/)** - Serving [notable area]
- **[[Service] in [Nearby City 2]](/[service]-[nearby-city-2]/)** - Including [neighborhood]
- **[[Service] in [Nearby City 3]](/[service]-[nearby-city-3]/)** - Fast response times

[See all service areas →](/locations/)

Contextual Linking Examples

Within Problem Description

Argentine ants in Arcadia often enter homes seeking water during our hot summers. 
These persistent invaders differ from [carpenter ants](/ant-control-arcadia/#carpenter-ants), 
which actually damage wood structures similar to [termites](link-to-termite-info).

Within Solution Text

Our technicians serving [South Pasadena](/locations/south-pasadena/) use the same 
proven methods we've perfected over 28 years in [Pasadena](/locations/pasadena/) 
and [San Marino](/locations/san-marino/).

In Prevention Tips

While treating your current ant problem, consider our [quarterly maintenance plans](/services/#maintenance) 
to prevent future invasions. Many Arcadia customers near [Santa Anita Park](/ant-control-arcadia/#santa-anita) 
find this especially valuable during racing season.

Homepage Linking Strategy

Your homepage should link to:

Primary service hubs (/services/rodent-control/, /services/ant-control/, etc.)
Main location pages (/locations/pasadena/, /locations/arcadia/, etc.)
High-value combo pages (/rat-control-pasadena/, /ant-control-arcadia/)

Services                 Service Areas              Pests We Handle
--------                 -------------              ---------------
Rodent Control          Pasadena                   Rats & Mice
Ant Control             Arcadia                    Ants
Spider Control          Monrovia                   Spiders  
Roach Control           San Gabriel                Cockroaches
Bed Bug Treatment       San Marino                 Bed Bugs
Wildlife Removal        South Pasadena             Wildlife
[All Services →]        [All Locations →]          [Pest Library →]

Quick Links             Resources                  Company
-----------             ---------                  -------
Emergency Service       Pest Prevention Tips       About Us
Free Inspection        Seasonal Pest Guide        Contact
Service Plans          FAQ                        Reviews

Link Implementation Checklist

For each new page you create:

Link to main service hub (/services/[type]/)
Link to main location page (/locations/[city]/)
Link to 2-3 nearby city variations
Link to 2-3 related services in same city
Add contextual links within content (3-5)
Include in relevant existing pages’ link lists
Add to footer if high-priority page
Update sitemap

Anchor Text Best Practices

DO:

“ant control in Arcadia”
“emergency rodent removal Pasadena”
“South Pasadena pest control services”

DON’T:

“click here”
“learn more”
“this page”
Over-optimize: “best pest control Arcadia exterminator Arcadia pest removal Arcadia”

Monitoring Link Health

Monthly checks:

Run broken link checker
Verify all service+location combos link correctly
Check that new pages are linked from relevant existing pages
Monitor click-through rates on internal links
Update seasonal links as needed